Aperture: AgencyAI

Joe and Jack explain why AI now checks every line of code before a human does, and why they have deliberately avoided writing a formal AI policy. Rising token costs are also starting to worry them.
In this episode, we cover:
Why AI now reviews every pull request against the agency's own coding standards, and what it has caught that might otherwise have slipped through
Why token costs have joined the subscription fee, and why the bill now rivals hiring another team member
Why they refuse to write a formal AI policy, and Jack's prediction that most agency AI policies will themselves be written by AI
Jack's concern that stripping out critical thinking, especially for juniors, will lead to more burnout, not less
Why using AI to build a target client list increased Jack's workload rather than saving him time
Why Joe believes human craft will always win over AI output in creative work
Guests: Joe and Jack, Forty Eight Point One
Interviewer: David Wain-Heapy
Aperture: Agency AI is produced by Prodigi.

Mark Spilsbury from Tribus Digital has watched clients turn up to calls having already built a working prototype in Claude. In this episode, he explains why that's rarely as far along as it looks, and what agencies need to rethink about pricing, ownership, and training as a result.
In this episode, we cover:
Why a clickable AI prototype can look finished while most of the real work is still hidden, using a theatre-backdrop analogy
How a report page went from half a day of design work to ten minutes once Claude was fed a screenshot
The friction between designers embracing AI-built prototypes and developers feeling their role encroached on
Why Mark asks his team to accept code that's “70-80% as good” if AI delivers it in a fraction of the time
The accountability problem when nobody who prompted the code feels responsible for it
Why junior developers risk losing the ability to debug once AI stops being helpful
Guest: Mark Spilsbury, Tribus Digital
Interviewer: David Wain-Heapy, Co-founder, Prodigi
Aperture: Agency AI is produced by Prodigi.

Nicola Ray from Modern spends her week inside the AI decisions large marketing organisations are making, and where those decisions go wrong. In this episode, she shares what she's seeing across her client base, from stalled adoption to a CRM implementation upended overnight.
In this episode, we cover:
Why a 5,000-person consultancy halted a multi-million dollar CRM implementation after two directors vibe-coded an alternative over a bank holiday weekend
How a departing employee's personal Claude agent left his team unable to reproduce his own reporting
Using AI to mine CRM call notes for buying signals when long sales cycles hide results from quarterly reporting
Why unpredictable token and consumption pricing makes AI tools nearly impossible to budget for
Two organisations taking opposite approaches to data access — one abandoning a CRM platform, one locking contact data out of Copilot entirely 
 
Guest: Nicola Ray, ModernAperture: Agency AI is produced by Prodigi.
Interviewer: David Wain-Heapy, Co-founder, Prodigi

Sammy Mansourpour from AgencyUK built a dedicated AI team more than a year ago and split its work into two clear tracks: efficiency and capability. In this episode, he explains what both tracks have produced, and what worries him about the junior talent pipeline.
In this episode, we cover:
Why AgencyUK split AI work into two tracks: process efficiency and service capability
The concern that AI has removed the entry point for junior strategists
How token costs and subscription pricing could reshape agency headcount
Why smaller, independent agencies can adopt AI faster than global networks
Building a "brand OS" for how brands are found inside AI platforms
Guest: Sammy Mansourpour, AgencyUK
Aperture: Agency AI is produced by Prodigi.
Interviewer: David Wain-Heapy, Co-founder, Prodigi